Aymmy in the Batty Girls! A new concept/brand by Harajuku model Ayumi Seto!! Coming soon in Spring 2014!

By Unknown - Tuesday, September 24, 2013

YES! Seto Ayumi, a popular Harajuku, Zipper model is releasing her own brand, Aymmy in the batty girls! It's to be released upcoming Spring 2014. I was so excited when I first saw the news release from Harajuku Kawaii!! Style Mail. First, she collaborated with Spinns to produce Namaiki. Now, Aymmy, she's the brand director, which means everything will be all overseen by her, the concept, the design direction, etc. How exciting! This 20-year-old girl is so damn talented~

From the official brand site, it is mentioned that Aymmy in the batty girls projects a lifestyle fashion of lives, hobbies, friends and environment of "Aymmy", a 17-year-old girl from California, USA. It is a street fashion style with a mix of original and edge pop sensibility. How cool is that? So basically, from what I see, Aymmy holds all of Ayumi-chan's loves, her love for hamburgers, the American lifestyle and so on. Since her favourite colour combination is red & blue, we'll be expecting to see that in her clothes selection as well. I really can't wait!

↑ I guess she really loves the comic, Archie and friends and that explains the similarity in the design concept used for Aymmy.

Official site: http://www.aymmy.com/
Instagram: @aymmy93 

Some clothing have already caught my eyes. What about you? 

↑ Some of the limited Aymmy items will also be released on October 5th & 6th @ HARAJUKU TOWN HARAJUKU KAWAii!! FES 2013. There is a limited quantity of items being sold on the day of the event. 

→ Short sleeved "HELLO AYMMY" T-shirt - ¥ 4,000 (tax included)
→ Long sleeved "AYMMY HIGH SCHOOL" T-shirt - ¥ 5,000 (tax included)
→ "HELLO AYMMY" cap - ¥ 4,000 (tax included)

Site: http://fes2013.asbs.jp/


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